PikPok, incentivized by in-app purchase revenue, promoted the OREO: Twist, Lick, Dunk launch through ads on gaming-specific networks like GameJoy and across their other mobile games. Much of the game’s success can be attributed to its coordinated launch strategy with PikPok and targeted marketing. Since its launch, users have dunked more than four billion virtual Oreo cookies in 70 million game sessions. Oreo’s mobile game has had over 4 million organic downloads and 250,000 peak daily active users – all without Oreo spending on paid media. Its massive success has earned Mondelez several awards and accolades, including winner of two Mobile Mafia Awards, IAB Mixx, AME, and Mobile Marketer of the Year in 2013. OREO: Twist, Lick, Dunk was the best performing branded game ever launched, ranking number one overall in 12 countries and top ten overall in 36 countries. It brings its iconic slogan “Twist, Lick, Dunk” to life in a fun, casual, and mass appealing way, and keeping the product at the heart of gameplay and mobile users entertained for hours.Ĭreating the most successful branded game delivers serious ROI In an innovative move to create a cash-positive game and incentivize the game developer to promote the game on its behalf, Oreo split in-app purchase revenue with PikPok. The OREO: Twist, Lick, Dunk game allows players to win or purchase virtual currency, which can then be used to purchase different varieties of Oreo cookies to play with and provide in-game boosts. PikPok leveraged the existing mechanics of games like Slam Dunk King, to create a mobile game where users twist, lick and dunk Oreo cookies into milk – the perfect marriage between a popular game mechanic and the real world cookie ritual. Mondelez took a fundamentally different approach to game production – rather than use a mobile agency as many brands do, it turned to a proven game developer, PikPok.
#Oreo twist lick and dunk download
With nearly 216,000 games available for download in the app marketplace, creating a successful mobile game is a challenge. Keeping the product at the heart of gameplay Knowing that Moms make up the majority of casual mobile gamers, Mondelez took to mobile entertainment to engage with its target audience and created the OREO: Twist, Lick, Dunk game.
According to Oreo’s “historian”, the brand’s advertising has focused on theme of enjoyment year after year, or the fun of eating Oreos – the twisting, licking, dunking.įamilies, particularly Moms, represent one of the primary purchasers of the Oreo brand. Rightfully dubbed America’s Favorite Cookie, Oreo is the best-selling cookie in the world, with more than 95 million cookies are sold across 100+ countries each day.Īdvertising has played a fundamental role in Oreo’s massive success in its 102 years on the shelves. Oreo is a beloved brand with a track record of success.
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